Our Brand History

Our journey began in 2012 under the name GlowingOil.com. The first generation of GlowingOil serums, ranging from 5% to 20%, were created for one purpose: to finally offer a serum that worked on real hyperpigmentation. These early batches were produced in small quantities, continuously adjusted and refined based on performance.

This period defined our core identity: a maker-led, science-first brand driven by curiosity, independence and visible results.

As customer demand grew, the brand evolved. HydroGlow was introduced as a commercial expression of the original GlowingOil formula. The combination of the GlowingOil name with the HydroGlow Serum became one of our best performing brand identities, recognized for fast, noticeable transformation in skin tone and texture.

For the first time, our serum moved from being an underground favourite to a widely discussed product within skin lightening communities worldwide.

During a period of rapid growth, the original GlowingOil.com website was closed and a brand transition became necessary. While this marked the end of one chapter, it did not end the formula or the community that had grown around it. Instead, it pushed the brand to evolve, reorganize and prepare for its next phase.

After GlowingOil.com, the brand re-emerged as SkinGlowLabs.com. This era leaned into a more clinical, laboratory-inspired identity, emphasizing research, stability and formulation integrity.

Our flagship product became HydroPro20X, a technical successor to the original GlowingOil formulas. The focus was on precision, consistency and a more pharmaceutical-style presentation, while maintaining the performance our customers expected.

In 2019, a major rebrand unified our work under a new name: ProGlow Skincare. This phase introduced a cleaner visual identity, more structured branding and a long-term vision for the product line.

The flagship serum evolved into HydroPro-X, blending the heritage of GlowingOil and HydroPro20X with a more refined, premium presentation. This was the moment the brand began to feel less like a single product and more like a complete skincare house.

The global pandemic reshaped the beauty and skincare landscape. Production slowed, logistics changed and the brand entered a quieter phase with reduced public visibility. Despite this, loyal customers continued to seek out the formula through private channels and select distribution.

These years reinforced an important truth about our identity: even when the brand was quieter, demand for the results never disappeared.